A Unique Ethos

Our Story

Our heritage is steeped in 20 years of executive coaching and learning and development. Our story actually starts just under ten years ago.

As a small, London based, executive learning and development consultancy, we were asked by a client (one of the ten largest companies in the UK) to help them get to grips with their coaching offer. Our solution was to create an outsourced model for the management of their entire coaching proposition.

That’s how Coachmatch was born in 2007.

Today we are still London based and we are still listening to our clients’ needs.

At the heart of Coachmatch is a core team of highly experienced, multi-disciplinary business consultants and executives whose expertise spans human resources, organisational development, psychology, executive coaching, facilitation, marketing and public relations, internal communications and client services.

Together, with our 200 plus best-in-class network of coaches and consultants, we are able to offer the same high quality service, whether an individual or organisation is based in Birmingham or Brussels, Halifax or Houston, Surrey or Singapore.

We are a values led organisation. Our mission, ‘to increase success and happiness for individuals, organisations, and society’ is grounded in the way we work with our clients, with our network and with each other.

Ben Thomas
Managing Director

Meet the Team

Trudi Ryan


Inspiring, Powerful, Risk Taker

Trudi is one of the UK’s leading Executive Coaches and Organisational Development Consultants. Trudi founded coaching consultancy drc in 1992 and has built a reputation for her strategic and inspirational approach to partnering leaders and businesses through change. Prior to this, Trudi built a successful career in HR; she held senior roles within M&S and was Personnel and Training Director at Coles plc.


Ben Thomas

Managing Director

Strategic, Creative, Passionate

Ben is the architect of the Coachmatch operating approach and business systems. Prior to joining the founding team at Coachmatch, Ben was a member of the senior team at drc, where he gained broad experience in organisational learning and change; this followed his early career in the film industry where he had held the appointment of General Manager of one of the UK’s leading film extras agencies and was responsible for casting many major feature film and television productions.

Angela Rutterford-Adams


Perceptive, Bold, Commercial

Angela’s career began in sales and marketing, including founding ‘The Big Picture’, a corporate events consultancy. Her passion for personal development led her to become a highly regarded Executive Coach and a Partner in coaching consultancy drc. Angela was part of the founding team at Coachmatch and partners with our clients to create the right solutions to support their strategic change agendas.


Remi Baker


Energising, Progressive, Characterful

Remi has a 20-year background in PR and communications and has worked with many of the world’s most iconic brands.  Her enthusiasm for communication, and discovering what makes folks tick, led her to the world of development. She takes a creative and strategic approach to her consulting, coaching, and facilitation work and is known for her frank and direct, yet fun and supportive approach.

Mark McMordie


Visionary, Supportive, Insightful

Mark partners with our clients to support the development of coaching strategies, as well as ensuring we continue to have access to the highest quality coaching resources. Both a qualified executive coach and an HR executive of substantial experience, Mark’s previous roles have included heading Leadership Development at Arcadia Group and in Talent and Succession within Financial Services. He is a visiting member of faculty at the Academy of Executive Coaching and holds a Masters Degree in Human Resource Management.


John Johnstone


Pioneering, Insightful, Supportive

Originally a corporate lawyer before moving into business leadership roles, John spent 15 years leading major organisational change as HR Director in large complex organisations in public and private sectors, latterly as HR Director in Standard Life plc. John’s passion for personal authenticity, for unleashing potential in others and harnessing these in service of strategic organisational impact, led him to become a highly regarded Executive Coach and Leadership and Organisation Consultant.

Ruth Lawson


Perceptive, Passionate, Supportive

Ruth is a change specialist with a background in professional communications, leadership development and executive coaching. Prior to joining Coachmatch, Ruth created, and successfully ran, the consultancy ‘Foundation Tree’. Her lifelong dedication to personal and professional development has created a natural ability to inspire authentic communication and significant awareness and action in her clients, who have included Brittany Ferries, TalkTalk and the Department of Health. Ruth is respected for her positive, challenging and supportive approach and for bringing steadiness and powerful results to those she works with.


Stan Woster

Head of Client Services

Positive, Intuitive, Creative

Stan is a versatile client relationship manager with over 14 years experience within the learning & development field. He leads the Client Team to deliver effective coaching and leadership development solutions. He is passionate about providing outstanding levels of customer service for all our customers.

Helen Liversidge

Client Manager

Enthusiastic, Reliable, Friendly

Helen brings a passion for personal and professional development and helping others achieve their full potential in the workplace and throughout life. With experienced gained in Learning and Development at ITV, and having trained as a coach herself, Helen manages key Coachmatch customer accounts, matches coaches to customer needs and ensures that their programmes are managed to best practice standards.

Helen Liversidge